Reasons Analysts Will Utilize Investor Apps
Over the past several years the proliferation
of mobile devices has brought us into an era of convenience and dependency.
Individuals have a growing need to be connected to the outside world. By 2015
analysts project more U.S. internet users will access the web through mobile
devices than through PCs. This shift in demographics has not gone unnoticed in
the realm of Investor Relations; new ways of reaching buy and sell side
analysts continue to grow.
Here are the five reasons not to miss out on this trend.
1)
Easy mobile compatibility.
- Before Investor Relations apps, in order to access IR related content investors would have to open a web browser on their device, wait for the page to load before locating and accessing the investor sections. In many cases the desired content would be inaccessible for mobile users, usually due to flash requirements and other compatibility issues.
- IR apps solve the mobile compatibility dilemma, offering easy access to content such as conference calls, press releases, SEC filings, and other valuable data. Using IR apps enables mobile devices to easily navigate and access content without dreaded compatibility issues.
2)
One stop shop analyst research.
- As investors become more dependent on mobile devices for their information, they will search for the easiest ways to research a company’s content. Investor Relations apps offer a one stop shop for analysts looking for the most up to date research content.
3)
Companies will utilize investor relations apps
on analyst days.
- With this growing trend, analyst days will see a rise in the usage of IR apps, which will enable participants to access and follow the conference’s content on their mobile device.
- This will provide less dependence on the Audio and Visual aspects of a company’s conference, because with the IR apps participants can follow presentations closely on their mobile devices.
4)
IR apps will update users when company pages are
updated.
- Push notifications will alert users when content is updated to a company’s page. This reduces the need to constantly check if a company has any new material, such as press releases.
- IR apps will show users the most up to data content available. For example once a corporation posts their SEC filings to EDGAR they will immediately appear on the company’s app, followed by a push notification to let the user know content has been updated.
5)
The growing importance of qualitative
information to investors.
- In the age of technology, where stock prices tend to accurately reflect a company’s value, there is an increasing importance in a company’s qualitative information. Investor Relations apps provide all the numerical data investors need, but also recognize the growing importance and demand of a company’s qualitative information.
- Allowing convenient access to presentations, videos, and other content beyond numbers makes IR apps a great asset for any investor seeking added convenience to their lives.


